Content Informatics is about using data constructively for smarter content.
We have more ways than ever to know about our audiences, and how our content is connecting with them. But too often content marketers mismatch business goals, audience demographics and psychographics, performance metrics, and content plans. The result is underperforming content and lots of wasted money.
Great news: These are known and fixable problems.
Contact me for help with audience development, content strategy, editorial operations, promotional strategies, and more. Depending on the scale of your work, a focused Content Informatics consulting engagement can discover root causes and identify critical improvements in a matter of hours.
I have decades of experience running editorial and content marketing websites (and newsletters, magazines, social channels, etc).
- The National Library of Medicine
- and dozens of smaller organizations.
Let’s talk about how I can help you get better results.