So you want to be a data-driven enterprise? Nice. Problem: Humans suck at interpreting numbers.
Page views are the most elementary way to measure how your content is doing. Let’s get beyond that, shall we?
Let’s say your media brand’s most important business goal is to gain and retain newsletter subscribers. Your website gets very […]
Apologies if this is too basic, but I am surprised by how few writers and editors seem to use this tool when choosing what to write about. Real-world example: The managing editor of a national healthcare publication is looking to create a package of articles about sleep. Let’s follow along.