Questions for your year-end analytics review
Did our three KPIs improve year-over-year? Measure lots of things, yes, but let’s focus on three or four actionable metrics […]
Everything’s a hypothesis
We had a very successful social media strategy for my publication CSO. So I tried the same strategy for FierceMarkets’ […]
How bad KPIs skew your content decisions
“Begin with the end in mind.” That’s one of Stephen Covey’s 7 habits of highly successful content operations. Start with […]
The number everyone reports that has no value whatsoever
I am referring, of course, to “traffic change vs last month.” As in, “June traffic was up 6% compared to […]
Who cares about domain authority?
Domain authority (or DA) is a proxy measurement of how much authority your site has in Google’s eyes. Content operations […]
Three is a magic number (of performance metrics)
Page views are the most elementary way to measure how your content is doing. Let’s get beyond that, shall we?