Questions for your year-end analytics review
Did our three KPIs improve year-over-year? Measure lots of things, yes, but let’s focus on three or four actionable metrics […]
How bad KPIs skew your content decisions
“Begin with the end in mind.” That’s one of Stephen Covey’s 7 habits of highly successful content operations. Start with […]
Clutching at nickels
Let’s say your media brand’s most important business goal is to gain and retain newsletter subscribers. Your website gets very […]