Questions for your year-end analytics review
Did our three KPIs improve year-over-year? Measure lots of things, yes, but let’s focus on three or four actionable metrics […]
Informing your editorial calendar with Moz data
Previously we looked at an example of using Google Trends data to refine content topic choices. Google Trends is extra […]
Everything’s a hypothesis
We had a very successful social media strategy for my publication CSO. So I tried the same strategy for FierceMarkets’ […]
How bad KPIs skew your content decisions
“Begin with the end in mind.” That’s one of Stephen Covey’s 7 habits of highly successful content operations. Start with […]
The number everyone reports that has no value whatsoever
I am referring, of course, to “traffic change vs last month.” As in, “June traffic was up 6% compared to […]
One big step forward for data-driven content operations
So you want to be a data-driven enterprise? Nice. Problem: Humans suck at interpreting numbers.
Clutching at nickels
Let’s say your media brand’s most important business goal is to gain and retain newsletter subscribers. Your website gets very […]