Talk to your customers. Period.
I (and probably you) have read article after blog post after ebook after whitepaper after listicle about improving your B2B […]
Content is a long game
I got a LinkedIn message from a complete stranger last month. It came from a manager at an unfamiliar logistics […]
Informing your editorial calendar with Moz data
Previously we looked at an example of using Google Trends data to refine content topic choices. Google Trends is extra […]
Using analytics data to make a hit B2B article — an example
This previous post walked through a process for selecting article topics based, in part, on Google data. Here’s a little […]
Turning analytics into action, part one
When I run a website, I’m in the analytics every single day. What am I going to do with the […]
How to refine content topics with Google Trends
Apologies if this is too basic, but I am surprised by how few writers and editors seem to use this […]