Informing your editorial calendar with Moz data
Previously we looked at an example of using Google Trends data to refine content topic choices. Google Trends is extra […]
Using analytics data to make a hit B2B article — an example
This previous post walked through a process for selecting article topics based, in part, on Google data. Here’s a little […]
Turning analytics into action, part one
When I run a website, I’m in the analytics every single day. What am I going to do with the […]
Who cares about domain authority?
Domain authority (or DA) is a proxy measurement of how much authority your site has in Google’s eyes. Content operations […]
How to refine content topics with Google Trends
Apologies if this is too basic, but I am surprised by how few writers and editors seem to use this […]