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Questions for your year-end analytics review

Did our three KPIs improve year-over-year? Measure lots of things,…

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Informing your editorial calendar with Moz data

Previously we looked at an example of using Google Trends…

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Everything’s a hypothesis

We had a very successful social media strategy for my…

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Clutching at nickels

February 26, 2019 No Comments derek
Clutching at nickels

Let’s say your media brand’s most important business goal is to gain and retain newsletter subscribers. Your website gets very […]

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How to refine content topics with Google Trends

February 24, 2019 No Comments derek

Apologies if this is too basic, but I am surprised by how few writers and editors seem to use this […]

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About Me

Derek Slater

Principal

Editorial Director, Content Strategist. Ex- Ready State digital marketing agency, CSOonline.com, CIO Magazine, others.

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