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Talk to your customers. Period.

I (and probably you) have read article after blog post…

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Content is a long game

I got a LinkedIn message from a complete stranger last…

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Questions for your year-end analytics review

Did our three KPIs improve year-over-year? Measure lots of things,…

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One big step forward for data-driven content operations

February 27, 2019 No Comments derek
Cognitive bias in interpreting data

So you want to be a data-driven enterprise? Nice. Problem: Humans suck at interpreting numbers.

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Three is a magic number (of performance metrics)

February 26, 2019 1 Comment derek
Three performance metrics

Page views are the most elementary way to measure how your content is doing. Let’s get beyond that, shall we?

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Clutching at nickels

February 26, 2019 No Comments derek
Clutching at nickels

Let’s say your media brand’s most important business goal is to gain and retain newsletter subscribers. Your website gets very […]

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How to refine content topics with Google Trends

February 24, 2019 1 Comment derek

Apologies if this is too basic, but I am surprised by how few writers and editors seem to use this […]

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About Me

Derek Slater

Principal

Editorial Director, Content Strategist. Ex- Ready State digital marketing agency, CSOonline.com, CIO Magazine, others.

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