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Questions for your year-end analytics review

Did our three KPIs improve year-over-year? Measure lots of things,…

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  • Content creation
  • Decision-making
  • SEO

Informing your editorial calendar with Moz data

Previously we looked at an example of using Google Trends…

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  • Decision-making
  • Performance measurement

Everything’s a hypothesis

We had a very successful social media strategy for my…

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Questions for your year-end analytics review

January 12, 2021 No Comments derek
New Year's Eve

Did our three KPIs improve year-over-year? Measure lots of things, yes, but let’s focus on three or four actionable metrics […]

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Informing your editorial calendar with Moz data

March 1, 2020 No Comments derek
An editorial calendar

Previously we looked at an example of using Google Trends data to refine content topic choices. Google Trends is extra […]

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Everything’s a hypothesis

January 31, 2020 No Comments derek

We had a very successful social media strategy for my publication CSO. So I tried the same strategy for FierceMarkets’ […]

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How bad KPIs skew your content decisions

November 24, 2019 No Comments derek
Newsletter design shows how bad KPIs yield bad content decisions

“Begin with the end in mind.” That’s one of Stephen Covey’s 7 habits of highly successful content operations. Start with […]

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Using analytics data to make a hit B2B article — an example

October 26, 2019 No Comments derek

This previous post walked through a process for selecting article topics based, in part, on Google data. Here’s a little […]

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The number everyone reports that has no value whatsoever

June 9, 2019 No Comments derek
Outdated navigation tools

I am referring, of course, to “traffic change vs last month.” As in, “June traffic was up 6% compared to […]

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Turning analytics into action, part one

May 23, 2019 No Comments derek
Using Google Analytics to make editorial improvements

When I run a website, I’m in the analytics every single day. What am I going to do with the […]

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Who cares about domain authority?

April 7, 2019 No Comments derek
The race for domain authority

Domain authority (or DA) is a proxy measurement of how much authority your site has in Google’s eyes. Content operations […]

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One big step forward for data-driven content operations

February 27, 2019 No Comments derek
Cognitive bias in interpreting data

So you want to be a data-driven enterprise? Nice. Problem: Humans suck at interpreting numbers.

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Three is a magic number (of performance metrics)

February 26, 2019 No Comments derek
Three performance metrics

Page views are the most elementary way to measure how your content is doing. Let’s get beyond that, shall we?

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About Me

Derek Slater

Principal

Editorial Director, Content Strategist. Ex- Ready State digital marketing agency, CSOonline.com, CIO Magazine, others.

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