“Begin with the end in mind.” That’s one of Stephen Covey’s 7 habits of highly successful content operations. Start with […]
This previous post walked through a process for selecting article topics based, in part, on Google data. Here’s a little […]
I am referring, of course, to “traffic change vs last month.” As in, “June traffic was up 6% compared to […]
When I run a website, I’m in the analytics every single day. What am I going to do with the […]
Domain authority (or DA) is a proxy measurement of how much authority your site has in Google’s eyes. Content operations […]
So you want to be a data-driven enterprise? Nice. Problem: Humans suck at interpreting numbers.
Page views are the most elementary way to measure how your content is doing. Let’s get beyond that, shall we?
Let’s say your media brand’s most important business goal is to gain and retain newsletter subscribers. Your website gets very […]
Apologies if this is too basic, but I am surprised by how few writers and editors seem to use this tool when choosing what to write about. Real-world example: The managing editor of a national healthcare publication is looking to create a package of articles about sleep. Let’s follow along.