Content is a long game
I got a LinkedIn message from a complete stranger last month. It came from a manager at an unfamiliar logistics […]
Questions for your year-end analytics review
Did our three KPIs improve year-over-year? Measure lots of things, yes, but let’s focus on three or four actionable metrics […]
Informing your editorial calendar with Moz data
Previously we looked at an example of using Google Trends data to refine content topic choices. Google Trends is extra […]
Everything’s a hypothesis
We had a very successful social media strategy for my publication CSO. So I tried the same strategy for FierceMarkets’ […]
How bad KPIs skew your content decisions
“Begin with the end in mind.” That’s one of Stephen Covey’s 7 habits of highly successful content operations. Start with […]
Using analytics data to make a hit B2B article — an example
This previous post walked through a process for selecting article topics based, in part, on Google data. Here’s a little […]
The number everyone reports that has no value whatsoever
I am referring, of course, to “traffic change vs last month.” As in, “June traffic was up 6% compared to […]
Turning analytics into action, part one
When I run a website, I’m in the analytics every single day. What am I going to do with the […]
Who cares about domain authority?
Domain authority (or DA) is a proxy measurement of how much authority your site has in Google’s eyes. Content operations […]
One big step forward for data-driven content operations
So you want to be a data-driven enterprise? Nice. Problem: Humans suck at interpreting numbers.